FAQ
What is Neuro-Linguistic Programming (NLP)?
Neuro-Linguistic Programming (NLP) is “The Study of the Structure of Subjective Experience and what can be calculated from it.”
Co-created by Dr. Richard Bandler and John Grinder in the 1970s, NLP is a powerful methodology for understanding how people create their internal reality through language, neurology, and behavioral patterns — and how to intentionally change it for excellence.
What is the difference between an NLP model and an NLP technique?
An NLP model is a formal, mathematical representation of human behavior that allows prediction and the generation of new techniques.
A technique is simply the practical application or sequence of steps created from one or more models (e.g., Swish Pattern, Fast Phobia Cure, Six-Step Reframing).
All Pure NLP® training teaches the core models first — because once you truly understand the models, you can generate unlimited techniques on the spot.
How was NLP developed? Was it created by modeling geniuses?
Yes. Richard Bandler and John Grinder observed world-class experts (Virginia Satir, Milton H. Erickson, Fritz Perls, and others), identified the unconscious patterns that made them exceptional, and built formal, replicable models from those patterns — including the Meta Model™, Submodalities, Anchoring, Strategies, Logical Levels, Meta-Programs, and more.
What can I actually do with NLP?
Anything that involves human behavior and communication:
- Accelerate personal change & eliminate phobias in minutes
- Master leadership, influence & charismatic communication
- Sales & persuasion mastery (Persuasion Engineering®)
- Coaching & peak-performance states
- Unleash creativity and problem-solving
Because NLP is a meta-technology, you can apply it to any profession.
Is NLP a form of therapy?
No. Pure NLP® is an educational process, not therapy. We teach you how your brain actually works so you can achieve whatever outcomes you choose.
Where can I attend authentic, undiluted NLP training with Richard Bandler?
Only at 100% live, in-person events led by Dr. Richard Bandler and his long-time co-trainers John & Kathleen La Valle (together for nearly 40 years).
Certified programs:
- Licensed Practitioner of NLP™
- Licensed Master Practitioner of NLP™
- Charisma Enhancement® Trainer Training
- Persuasion Engineering®
- Design Human Engineering®
- Neuro-Hypnotic Repatterning®
What are the best books to learn real NLP?
Recommended by Dr. Richard Bandler himself:
- Persuasion Engineering® – Richard Bandler & John La Valle
- The Structure of Magic Vol. I & II – Bandler & Grinder
- Using Your Brain — For a Change – Richard Bandler
- Magic in Action II – Richard Bandler
- Time for a Change – Richard Bandler
Available at NLPStore.com
How do I find legitimate, high-quality NLP training institutes?
Only trainings with the authentic seal and direct lineage from Richard Bandler — listed on nlpInstitutes.com and personally conducted by Bandler, John La Valle, and Kathleen La Valle.