Pure NLP®
Menu
We Are Pure NLP®

Dr. Richard Bandler · John La Valle · Kathleen La Valle

We Are Pure NLP®

Our educational program hosts NLP workshops internationally

Sign Up Today

Here’s the truth nobody else will tell you:
Every other NLP training is a game of “telephone.”
The original message from Dr. Richard Bandler gets passed down through layers of trainers until what you finally learn barely resembles the real thing.

Pure NLP is the only place you learn directly from the source:

We Are Pure NLP®
Dr. Richard Bandler (co-creator of NLP)
We Are Pure NLP®
John La Valle
We Are Pure NLP®
Kathleen La Valle

John La Valle & Kathleen La Valle — the only co-trainers who have worked side-by-side with Richard for nearly 40 years

No dilution. No second-hand versions. Just pure, original NLP Skills, exactly as intended.

Events

Train with the #1 Ranked NLP Expert in the World

Neuro Hypnotic Repatterning®

November 14–19, 2026

Alte Lokhalle, Mainz, Germany

For the first time, Dr. Richard Bandler is bringing Neuro Hypnotic Repatterning (NHR®) to a German stage: six days live at the Alte Lokhalle in Mainz, November 2026. No empty hype—this is a transformative, licensed training course. NHR is Richard’s evolution of NLP and hypnosis; you will learn to amplify positive states manifold and overwrite old patterns. By the end, you will hold your official Society of NLP™ certificate, personally signed by Richard Bandler.

Learn MoreAdd to calendarMap

Persuasion Engineering®

March 5–7, 2027

Four Points by Sheraton International Drive, Orlando, FL, United States

In the early nineties, Richard Bandler created Design Human Engineering® as the next step in the evolution of NLP. Design Human Engineering is Richard's process on how people can engineer their brain to perform at the highest level possible. Persuasion Engineering built upon this knowledge and was later initiated after further models were developed. Among the many models that make up Persuasion Engineering, Patterns of Persuasion™ and John La Valle's best kept consulting strategies contribute to the program that people learn today. The skills program teach you how to fine tune language with precision, and have real-world application in any business or personal setting. For the past 40+ years, Richard has dedicated himself to developing new ideas, tools, techniques and true models for the advancement of human evolution. For the past 30+ years, John La Valle has been training people in Fortune 100 companies. At the Persuasion Engineering workshop, learn from the masters and change the way you influence the world around you.

Learn MoreAdd to calendarMap

Get the Life You Want (NEW!)

March 9–14, 2027

Orlando, FL, United States

Dr. Richard Bandler wrote Get the Life You Want to distill the change work he'd built over five decades. This is that work — live, in a room, over six days, with Dr. Bandler and John La Valle in person.

Learn MoreAdd to calendarMap

Charisma Enhancement® – Trainer’s Training (with Dr. Richard Bandler)

March 17–22, 2027

Orlando, FL, United States

Charisma isn’t something you’re born with — it’s a skill you can master. In this powerful 6-day training, you’ll learn to enchant any audience, command room energy, and deliver presentations with effortless authority and magnetic presence. Join Dr. Richard Bandler and the La Valle Training Team for real-time demonstration, hands-on practice, and immediate feedback that transforms how you show up on stage. No prior NLP experience required if your focus is platform skills. This is where ordinary presenters become unforgettable.

Learn MoreAdd to calendarMap

Personal Enhancement™ Workshop

May 11–13, 2027

London, England

Dr. Richard Bandler continues to get many requests from people to work personally with them. There have been so many that Richard designed this program especially for small groups of people so they can experience personal change with him. Part of this program requires you to write a "wish list" of requests and personal goals. Richard uses these lists as the input for his creation of each of these workshops. He also teaches a skill set that so many of his personal clients have needed to make improvements and succeed in their lives.

Learn MoreAdd to calendarMap

“Closed my biggest deal ever the week after the seminar. Pure gold.”

Persuasion Engineering Participant

Why “Telephone-Chain” NLP Training Fails You

Multiple certifications for the price of one
Pretty paper with no depth. Used to upsell you to the next paid level — jack of all trades, master of none.
Free marketing templates & sales scripts
Every student gets the same generic files. You compete against your own trainer with zero unique brand.
Monthly membership / subscription fees
If they delivered real results the first time, they wouldn’t need your money every month. Ongoing fees = they fell short.
100% online or “virtual” training
Watching videos is teaching, not training. No live feedback = no unconscious competence (just like you can’t become a pilot or surgeon on a simulator alone).

What You Actually Get with Pure NLP

  1. 100% live, in-person training with Richard Bandler, John La Valle & Kathleen La Valle
  2. Immediate expert feedback the second you run a pattern
  3. Deep neurological installation of the pure models
  4. Ability to generate unlimited techniques on the spot
  5. Certification backed by the co-creator of NLP — the worldwide gold standard
  6. No upsells · No subscriptions · No generic templates — only pure skill that works anywhere

Your future success depends on mastery, not marketing.
Choose the only training that delivers the real thing.

Your skills. Your future. Choose wisely.

GlobalGurus.org

#1

Dr. Richard Bandler – Global Gurus #1 in Neuro-Linguistic Programming

Total #1 Rankings: 11 (and counting)

Source: GlobalGurus.org – the world's most respected ranking of thought leaders

“Become a more elegant hypnotist, even after having a practice for 21 years. I have gained so much self-esteem. I believe in myself.”

Licensed Practitioner of Neuro-Linguistic Programming®

NLP Eternal™

Start your journey today

Access remastered archive and exclusive new content from Dr. Richard Bandler and the Pure NLP team — available on any device.

Go to NLPeternal.com

Articles

November 11, 2026

Welcome to the new Pure NLP website!

Learn More →

All skill levels. Endless applications.

We're teaching people to change the way they think, in order to influence the world around them. Attend one of our workshops and start your journey into NLP.

Sign up Today!Questions? Visit Our FAQ