# Pure NLP® > Pure NLP® delivers 100% live, in-person Neuro-Linguistic Programming (NLP) training taught directly by Dr. Richard Bandler (co-creator of NLP) alongside John La Valle and Kathleen La Valle, his co-trainers of nearly 40 years. Operated by NLP Seminars Group International (NLPSGI), Orlando, FL — founded in 1989 by John and Kathleen La Valle, who run day-to-day operations. Richard Bandler is a trainer at NLPSGI, not an owner: he originally founded The First Institute, and later moved his training schedule and Society of NLP responsibilities to NLPSGI, relying on John and Kathleen to run the organization while he focuses on delivering training. Certifications are issued through The Society of Neuro-Linguistic Programming™, founded by Richard Bandler in 1978, and are personally signed by him. Note: the site's own homepage meta description credits Richard Bandler, John La Valle, and Kathleen La Valle jointly as founders of Pure NLP, which is imprecise per the above — worth correcting on the live site during the rewrite, not just in this file. ## Team - [Team](https://www.purenlp.com/team): Full bios for all three trainers. - **Dr. Richard Bandler** — Co-creator of NLP (with John Grinder) in the 1970s. Developer of Design Human Engineering®, Neuro-Hypnotic Repatterning®, and Persuasion Engineering®. Personally trains and certifies every Licensed Practitioner and Master Practitioner through The Society of Neuro-Linguistic Programming™ — the only certifications he signs. - **John La Valle** — President of The Society of Neuro-Linguistic Programming™. Co-trained alongside Richard Bandler for nearly 40 years. Co-author with Bandler of *Persuasion Engineering*. Manages the global network of Licensed NLP Trainers. Publisher of "John's HOT NLP Tips Newsletter." - **Kathleen S. La Valle** — Licensed Master Trainer of NLP™ and DHE®. Co-trained alongside Richard Bandler and John La Valle for over 30 years. Chief program developer for Pure NLP®; publishes official Pure NLP® books, manuals, and training materials. ## What Is Pure NLP® / Core Pages - [Home](https://www.purenlp.com/): Overview and positioning — direct, undiluted training from the co-creator of NLP, vs. multi-generation "telephone chain" training elsewhere. - [About](https://www.purenlp.com/about): Founding story, mission, and a table of the six core Pure NLP® workshops with what each covers and what certification it carries. - [FAQ](https://www.purenlp.com/faq): Direct answers — what NLP is, the difference between an NLP model and a technique, how NLP was developed (modeling Virginia Satir, Milton Erickson, Fritz Perls), what NLP can be used for, whether NLP is therapy (no — it's educational), recommended books, and how to find legitimate NLP training. - [The Society of Neuro-Linguistic Programming™](https://www.purenlp.com/the-society-of-neurolinguistic-programming): Founded 1978 by Richard Bandler as the certifying body for authentic NLP training; John La Valle is President. States it oversees 600+ institutes worldwide. Lists explicit red flags of diluted/fake NLP training (online-only or pre-recorded instruction, multiple certification "levels" with prerequisites, generic certificates without Bandler's signature, technique-only teaching without core models) versus what a genuine Society certification guarantees (live in-person training, Bandler-signed certification, core models plus applications, global recognition). - [Testimonials](https://www.purenlp.com/testimonials): Video and written testimonials from Persuasion Engineering®, Charisma Enhancement®, and Licensed Practitioner graduates. - [Books](https://www.purenlp.com/books): Books by Richard Bandler and John La Valle available on Amazon — titles include *Persuasion Engineering*, *TRANCE-formation*, *Patterns for Problem Solving*, *The Secrets of Being Happy*, *Get the Life You Want*, and *Thinking On Purpose*. - [Videos](https://www.purenlp.com/videos): Interview clips with John La Valle covering anchoring, submodalities, real-world/business NLP application, and Persuasion Engineering®. - [Richard Bandler Videos](https://www.purenlp.com/bandlervideo): Video content featuring Richard Bandler. - [Articles](https://www.purenlp.com/articles): Written content (page listing not fully captured in this crawl — verify directly before relying on it). - [Events / Calendar](https://www.purenlp.com/calendar): Upcoming live events. As of this crawl: Persuasion Engineering® (Mar 5–7, 2027, Orlando FL), Get the Life You Want (Mar 9–14, 2027), Licensed Charisma Enhancement® Trainer's Training with Dr. Richard Bandler (Mar 17–22, 2027). Confirm current dates directly — events pages update frequently. - [Get Info](https://www.purenlp.com/get-info): Registration/info-request form (this page is marked noindex, nofollow on the live site — do not cite as a content page). ## Certification Programs (Separate Domains) - [Licensed Practitioner of NLP™](https://licensedpractitionerofnlp.com): Foundational certification — core models, Meta Model™, Submodalities, Anchoring, Strategies, Fast Phobia Cure. - [Licensed Master Practitioner of NLP™](https://licensedmasterpractitionerofnlp.com): Advanced certification — requires Practitioner. Values, Sleight of Mouth, Timeline work, generative change. - [Charisma Enhancement® Trainer Training](https://charismaenhancement.com): Licensed NLP Trainer certification; platform/presentation skills. - [Persuasion Engineering®](https://persuasionengineering.com): Sales, influence, and communication program co-developed by Bandler and La Valle. - [Design Human Engineering®](https://designhumanengineering.com): Advanced peak-state and sensory-system design technology created by Richard Bandler. - [Neuro-Hypnotic Repatterning®](https://neurohypnoticrepatterning.com): Hypnotic trance and pattern-change program. ## Related Resources - [Richard Bandler Official Site](https://www.richardbandler.com/) - [NLP Eternal](https://www.nlpeternal.com): Streaming archive of Bandler seminar recordings and exclusive content. - [NLP Institutes](https://www.nlpinstitutes.com): Directory referenced by Pure NLP® as the listing of legitimate, Bandler-lineage training institutes. - [NLP Store](https://www.nlpstore.com): Books and materials by Bandler and NLP co-founders. - [NLP Newsletter](http://www.nlp-newsletter.com): John La Valle's "HOT NLP Tips" newsletter. ## Contact NLP Seminars Group International 5036 Dr. Phillips Blvd STE 204, Orlando, FL 32819-3310 +1 (973) 770-3600 Facebook: https://www.facebook.com/nlpsgi/ ## Optional - [Privacy Policy](https://www.purenlp.com/terms-conditions) ## Crawl notes Built from a direct crawl of purenlp.com on 2026-08-23 (Home, About, Team, FAQ, Society of NLP, Testimonials, Books, Events/Calendar, Videos, Get Info). Articles and Richard Bandler Videos pages were linked but not fully content-crawled — verify before treating their descriptions above as complete. Event dates and any pricing should be re-verified at publish time since this page updates on a rolling basis.